By seating works from its collection “on the couch”, Frankfurt’s Städel Museum has produced a completely new web film format. Starting immediately, “Talk im Rahmen” (“Talk in Framework”) is available on the Städel Museum’s YouTube channel (www.youtube.com/staedelmuseum). As entertaining as it is informative and innovative, the new film series avails itself of the classical TV talk show format. The well-known TV host Gert Scobel (3sat) discusses selected topics with guests at the Städel. What makes this talk show different is: the studio guests are artworks from all areas of the museum’s collection. In approximately ten-minute episodes, “Old Masters” engage in heated discussion with works of modern and contemporary art. Voice-over artists lend the works fictive personalities and distinctive voices. The series parodies talk show clichés such as the classical

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