University of Texas at Austin Professor Francie Ostrower is the recipient of a $3.5 million grant from The Wallace Foundation to study how performing arts organizations can develop approaches to attracting new audiences with the aim of generating useful lessons for arts organizations across the nation. Ostrower, who was selected through a competitive process, holds a joint appointment in the College of Fine Arts and the LBJ School of Public Affairs. The six-year study will examine efforts underway with 26 performing arts organizations — in dance, music, opera, theater and multidisciplinary performing arts — to implement strategies for engaging and sustaining new audiences while retaining existing ones. The study will also seek to understand whether and how those efforts have added to the organizations’ earnings. Both the study and the audience-building projects are part of The Wallace Foundation’s Building Audienc

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