International%20Center%20of%20Photography%20and%20North%20Kingdom%20unveil%20new%20website

On Monday, March 30, the International Center of Photography launched its latest website, created in collaboration with award-winning experience design company North Kingdom. Executive Director Mark Lubell says, “We were excited by North Kingdom’s approach and its expansive view of our site’s potential. We knew its team could bring ICP to new audiences and create a vibrant platform for us to share our work, our cultural assets, and our points of view.” North Kingdom is known for its work with Google and Adidas, among others. Alfredo Aponte, User Experience Director at North Kingdom, explains: “From early on, we knew that ICP’s future site would be best organized around human needs rather than organizational structure. It was the only way to successfully create a meaningful experience that inspires all to explore.” The new, responsive site was designed and

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