On 10 July 2015 Ladybird by Design will open at House of Illustration in King’s Cross – an exhibition of over 120 original illustrations from Ladybird Books dating from the late 1950s to the early 1970s. The exhibition celebrates 100 years since the Ladybird logo was first registered in 1915. Inspired by Professor Lawrence Zeegen’s book of the same name, which was published in March 2015, the exhibition features iconic images from Ladybird series including People At Work, Shopping With Mother, Science, Nature, Well Loved Tales and Key Words, as well as rare photographs and correspondence. Specially commissioned illustrations, clever format and compelling design, combined with the quality of the writing, were key to the success of the Ladybird Books. Colin McKenzie, House of Illustration’s Director, said: “It is difficult to think of a series of books that has had such a profound

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