This exhibition sets out a new way of looking at graphic design history by focusing on four publications from the late-1960s to mid-1970s – Schmuck, POP, bRIAN and Assembling – designed by individuals and groups without any formal training of typography, graphic design or print production. Technological developments at the end of the 1960s enabled artists to combine text and images and publish their own material. Artists were now in control of content and the form of a publication could be explored, creating a new energy and enthusiasm for print. Beau Geste Press ran eight issues of the magazine Schmuck between 1972-1978 which focused on Fluxus and Mail Art. Full of pull-outs and artworks, its tactile quality was due to the process of using IBM Selectric typewriter which enabled the user to make typographic decisions and be in control of the design. In POP und

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